Netflix and Commercials

An interesting report came out on the amount of commercial time saved through Netflix.  9 days is a LONG time.

I cut cable nearly 10 years ago and haven’t looked back.  My kids never really saw a commercial until we went on a vacation.  I can still remember them asking why they were stopping the show and how we could skip it.  I can still recall when VHS was viewed as the devil (speeding through commercials) and then TiVo.  How far that has evolved…

Back to the topic… that 9 days of commercials is a major source of income.  That’s money that isn’t being replaced, and I’m frankly impressed that the streaming services haven’t found a way to monetize that.  I mean, I don’t have any need for cable as there’s too much on Netflix (or other free services) than I have time to watch anyways.

My wife being a teacher, and me having some younger folks working for me…it doesn’t look like anyone under 30 actually has a cable plan anymore.  They just stream it, either with a plan or not.  (side note, this is certainly good for personal sanity by not having access to 24/7 news channels).

I’m a bit of the mindset that this is a FOMO issue.  Today’s society isn’t based on having a TV dinner on the couch.  You can watch almost anything at any time.  Live sporting events are the only wrinkle left in this… and the money there is draining faster than expected (*cough*ESPN*cough*).  When you don’t watch something like Game of Thrones, sure you miss out on the water cooler chats.  But then again, you miss out on the water cooler chats.  Fair trade.

 

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