Microtransactions, DLC … they make a crap ton of money. More than the box. Game development costs are through the roof and we’re still paying $60 for a game. 20 years ago that was $90, 10 years ago that was $70. Games are cheaper to buy, and more expensive to make. Math. Simple math.
‘Member when horse armor was ridiculous? That seems quaint now.
I have built my career over implementing change. It’s always painful, always slower than planned, and never ever stops. (insert Terminator reference) It always comes down to a simple choice – stand in front of the wave and let it hit you, or head out and meet it on your terms.
Complacent people will ignore that wave of change, pretend that it doesn’t impact them. They will stay on the beach as it recedes. They’ll watch it take over other parts, and feign immunity. Once that change finally hits them, all of a sudden it’s a big deal. There’s a level of hypocrisy that is tough to digest.
This whole EA debacle of selling a full priced game, then loading it with microtransactions is entirely our fault. The collective gaming community allows this to work. Every time we buy a full priced game, then buy the MTX and DLC, we say “this is allowed”. Every time we defend the practice by comparing it to something that is nothing like it, we allow the practice to continue. Every time our greedy competitive nature says “I want to be better than them” and we open our wallet, we do the same thing.
There are certainly games that do not appear to go down this path, or at least provide some tangible value for their extra content. Horizon, Witcher, Breath of the Wild are all examples.
All of these companies – Rockstar, EA, Bethesda, Ubisoft, Activision, Warner Brothers – they are public and beholden to one cause : making shareholders money. As long as we keep giving them money, they will keep finding news ways to get more of it. As long as MTX/DLC make them money hand over fist, they will spend more time on it.’
At the end of the day, I vote with my wallet. Quality games that have an acceptable (to me) financial model receive my money. I make all efforts to avoid specific developers that have horrible (to me) practices. I purchase DLC that has tangible value (to me), like extra hours of content – not a new hat. I don’t ever buy lockboxes. I make rambling posts.
I want to reward ethical (to me) behavior, and I will avoid doing business with any company otherwise.