E3 – Tone Deaf

When asked what a person with unreliable (or not any) internet access should do for the XBone, Microsoft executive Don Mattrick had this gem to say.

“Fortunately we have a product for people who aren’t able to get some form of connectivity,” Mattrick said. “It’s called Xbox 360.”

While not as bad as Mr. Orth’s twitter tirade which basically said you don’t live in society if you don’t have permanent internet, there is a clear sense of contempt from from this company that just baffles the mind.  It’s like they have a vision for their products and services that is completely disconnected from their user base.

I mentioned yesterday that MS was going to need some significant PR spin to handle the next few months.  I guess that will only apply after E3 is done.

PS. I wonder how much bandwidth their service will take and how that will impact internet service providers.  I know Netflix is changing the way my provider works and there are problems in the EU for throttling certain services.  Will be interesting to see.

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