SWTOR Sales

DarthHater was part of the quarter sales call for EA (shareholders can call in I guess).  They say that 2 million copies sold, 40% through their online service.  That seems reasonable.  In today’s age of PCs, people don’t go to stores to buy software as much. Steam is awesome.  Origin… has work to do.

The really interesting part is that they have 1.7 subscribers (either trial period or currently paying) and 1 million concurrently.  They go on to say that most (emphasis theirs) are paying.  That’s as low as 51%.  If after a month SW lost only 15% of their subs, that’s impressive.  After playing the game I would say that the number is wrong as the servers have way less people than when the game launched and the first two weeks.  I was running some PvP last night with 50s and I saw the same groups, over and over again.

Oh ya, the average session was 4 hours at a time.  I know I put in close to that time for the first 2 weeks but now the sessions are an hour or two before bed.  4 hours doesn’t say how much per week though, explaining why there are still plenty of players below 50.  Heck, I would say the majority are under 50.  Just goes to show how hardcore some of the other players are to keep that 4 hour playtime as an average.

I don’t want to be more negative but the real challenge is keeping those players past the 3 months mark.  Rift took a beating from it I’m sure (they have a 20 level F2P option now) and I honestly believe Rift is a better game.